facebook

Not so successful as a marketer?

“Aren’t you so successful as a marketer? Even though you hold masters in commerce, though you are creative, talented and speak very good English?”. If so this article is for you!! What went wrong?!, Why were you not successful?!, How did you fail despite being so qualified?!!

Photo by Andrea Piacquadio from Pexels

Please go through this entire article for top digital marketing tips. It would help you to understand the do’s and don’ts of digital marketing and the tips would help you to become a better and more successful marketer soon and would give you a career raise.

Here I am going to talk about:

· The fundamentals of marketing

· Digital Marketing vs. Traditional marketing.

· CATT Marketing Funnel

· Integrated Digital Marketing

· Personal Branding: MassTrust Blueprint

This article will be useful for anyone who is into Digital Marketing.

Law of marketing:

Let me first ask you, what you have understood about marketing. Like, What’s marketing?! How do you do marketing?! When to start marketing?!!

I know most of the answers will be, “Once the product is created, an executive will start marketing” OR “Marketing is a way to convince people to buy product/Service”, OR “One should be very creative/use creative technics to make people buy product”,… and the list continues…!!

NO! this is not correct!! First, of all, we need to understand marketing is based on science and human psychology. It starts right before we launch our product! First, we need to understand what a customer needs. The product/service needs to fit into their requirements. You need to research this before launching a product/service. If we sell what they need then most of the marketing work is finished here! and I can say, this is the first marketing tip to start with. Confused?! Let me simplify.

Photo by Nicole Michalou from Pexels

Say suppose, when you cook for your family, what if you cook something which they don’t like? You may need to force them to make it to the dining table and beg them to eat and they may not be able to eat completely as they don’t like the dish and the leftover food will be wasted/thrown out. Instead, what if you ask them what they like and cook the same dish?! (of course can’t consider each and everyone’s, but can count and go for the majority!) Then automatically food will be eaten by them and get over soon, without much effort of yours! This is human psychology. Sell what a customer needs!!

So, an entrepreneur also becomes a marketer here. Because as an entrepreneur without marketing knowledge if he creates/launches a product or service which does not fit customer needs and asks the marketer to sell them, then he would end up blaming the marketer for not selling products! so as an entrepreneur one must know the fundamentals and should hire a marketer for execution. Also as an entrepreneur it is a must to know about global economics and understand it, to make certain decisions in business. It’s better to choose the economy where “spending” is more. I.e., when the average age is 25+, the age which spends more money/expenses are more, then that countries economy also grows up!! So, the average age of a country decides that country’s economy. Developed countries like Japan have an average age which falls into senior citizens category and spending is less. But when it comes to developing countries, most have a new generation who spends a lot. These countries are best suitable for business.

“Marketing is about sending the right message to the right person at the right time”, Digital marketing Mentor, Digital Deepak says. Once you launched the right product, with the proper marketing methods capture customers. Half of the spending on marketing is reduced when you sell what a customer needs. This is the main aim of marketing.

Good marketing is all about good communication. But good communication does not mean sophisticated English. If you can transfer your thoughts effectively to your customers then you are good to go. Sudha Murthy reaches readers more easily than Shashi Tharoor. People like to listen to you when you talk to them in easy and understandable sentences. Though English is a medium to communicate, especially in India people always don’t enjoy complex sentences. My article is also assembled with plain, simple sentences, no dictionary required! In case if you want to improve your English then start writing, reading, speaking, and thinking in English whenever possible.

Marketing is the only thing that gives direct returns. So, it’s the most valuable investment. Once sales happen, then don’t stop there. After selling your product/service, don’t let your customer go. Keep communicating with them, make them happy, build trust. So that they remain as customers till the end.

Once you build trust, the customer is happy with the product, then the word of mouth comes into the picture. Meanwhile, this builds a brand. A happy customer who has built trust plays an important role in this. He/She becomes your brand ambassador and this word of mouth is the best channel of marketing. The purpose of marketing is done once you build a brand. After this stage, you can do marketing only if u need. Always remember not to sell in an unethical way! Then the word of mouth can bring down the sales! The Product/service is more important than everything.

Let’s summarize in short:

  1. Research and know customer needs.
  2. Launch a product/service
  3. Capture customers using various methods
  4. Sell/build trust/keep customers happy
  5. Word of mouth does marketing

When it comes to building a strong brand, as Digital Deepak says, “Don’t be no.1 be the only one”!! We all remember only the first ones and not the later ones. We do remember later ones only when they are only one in that category. It’s not always possible to be no.1 in a particular category, so be only one. This makes your work easier.

If not possible in a category, then choose a subcategory. Ex: we can’t compete with the google search engine. It’s already no.1. but we can have a search engine for a specific category like arts or kids’ education or parenting or astrology etc. There are many top gold jewelry brands. So, try to sell unique designs which are not available with other brands. i.e., even if you enter a competitive field, your unique angle itself would get half of your success.

When it comes to marketing, it’s called a safe career! If you learn and master it. In many fields, most of the jobs can be replaced. An android app developer may need to switch to a different field if Android becomes obsolete. A manual tester loses his job when everything is automated. But in marketing, we need to understand human psychology and only a human can do that, not any robot. Marketing has a long shelf life. From the day you were born till today marketing exists! We will read that next!!

Traditional vs Digital marketing

If you belong to the 80s or 90s you might be known in those days the mode of marketing done was via print media, radio, TV, etc. Before that only maybe radio and print media. But till today same modes of marketing still exists in the more advanced version. Also, new modes of marketing like digital marketing got added.

Photo by Francisco Andreotti on Unsplash

T.V, radio, Newspaper, Telemarketing, door to door marketing fall into the Traditional Marketing(T.D) category. This is best suitable for a generic product that needs wide targeting and can be done at a low cost. For ex: appliances, phones, soaps, eatables, etc. Almost everyone uses this and needs this. So T.D is a type of mass communication. One disadvantage is we can’t personalize/have any deep marketing/can’t see the results.

Photo by Pickawood on Unsplash

In this case, Digital Marketing(D.M) comes into the picture. D.M promotes over the internet. Though DM is nowhere close to T.M if you see the numbers or percentage of reach, it best suitable when you want to reach a selected audience/customer. It reaches the people with spending power easily. Most of the people with spending power are digitized i.e., they are easily reachable on smartphones/social media/emails rather than TV radio, or newspaper. They have internet. They watch movies/web series on apps. They read e-paper. Also, in D.M we can personalize, do deep marketing, natural sales, and other techniques. A special feature like selected customers/audience is available. You can track results and improve too.

There is nothing good or bad in doing marketing the Traditional way or Digital way. Both are good and useful in their way. Just we should be smart enough to understand which to choose for our products/services. Whichever the marketing method, marketing is going to last forever, and it’s evergreen.

The CATT Funnel and framework

We all need money and success in life. Money is not everything but money is one of the important things. Here is the simple formula, from a digital marketing perspective, to become wealthy!

Wealth = n^CATT

n= Niche

Yes! your future wealth depends on the niche you select and success too. If you have failed to make money as a marketer maybe this is also one of the reasons. Choose your niche properly. Choosing the right niche adds to your success. Your journey as a successful marketer starts from here! Choose a niche with a hungry market. You might get confused when you have multiple niches in mind. Choose the best among them and keep the rest aside. Once you reach saturation in the first selected niche then you can invest this wealth in other niches.

We need Talent, Market, and Passion, a combination of all the three to choose a niche. It should be well balanced like proteins, carbs, and fats in your diet. If you eat protein more and less fat than protein left undigested, would irritate and then result in health issues. Likewise, If you lack any one of them also it will result in frustration, loss, or again failure.

And also, very important to know about C, A, T, T too!

· C — Content = Your niche needs quality content to attract people. So, create useful content that naturally attracts people to your niche via blog posts, videos, webinars, etc

· A — Attention = Grab people’s attention/traffic to your content using different methods of driving attention like social media, Paid Ads, etc.

· T — Trust = Build trust by sending out personalized communication to your targeted audience so that they buy from you.

· T — Transaction = Convert your leads into sales by having sales webinars, calls, etc this is the final part. Once you pass C, A, and T stages, this Transaction stage will be easy.

This completes the CATT Funnel.

Integrated Digital Marketing

Digital marketing has a lot of modules in it, like Content Marketing, SEO, Email Marketing, Social Media Marketing, etc. Concentrating on only one, would not make sales happen. And on other hand, it’s not easy for anyone to become an expert in all the modules. So we can integrate all these modules and make it work like a machine altogether. This is just like building an automation team. Say suppose if Integrated Digital Marketing is like a team, then the content is the leader and the other modules are its team members. Here it will make use of each member’s strengths, each module complements each other, and produce a result that is more than the sum of the individual achievements of each member. This runs magically reducing all your efforts and working effectively. Integrated digital marketing is one of the main reasons for successful marketing.

Content marketing: Quality and relevant content via blog posts, video, live webinars, etc helps to attract people, drive attention and build trust among the customers. Customers spread the word and become brand ambassadors. This is considered as the leader in the integrated system and integrated digital marketing process is also known as Content Marketing 2.0!

Email marketing: One of the best communications and cost-effective tools to send out information about the content. It sends out personalized communication and builds trust.

Social Media: If email is one-to-one. Then social media is one to many. If the targeted audience likes your content, they share it among their friends and that drives more traffic. Also, people trust the feedback /review on social media, this, in turn, builds trust and can expect sales.

SEO: One of the most powerful tools in online marketing. Your website traffic is mostly from a search engine, as people directly search each and everything on search engines. Search engines like google rank websites according to their quality and relevancy.

Paid advertisements: In its various formats can ignite and helps to speed up the entire process. The traffic from paid ads helps to build trust and educate the prospective customers and in turn increases social media activity, search traffic, and email subscriber list.

Sell and covert: The best way to turn a prospect into a customer is to follow up with the lead. The lead data can be an email, a phone number, or both.

To understand more about these modules in the deep please click here.

Personal Branding: MassTrust Blueprint

Do you watch movies? Who is your favorite actor? You watch all his/her movies, right? You try to follow them on social media too. You would be eagerly waiting for their next new movie too. So, what makes you do so? That actor’s brand name!! This can happen in sports, politics, or any other field. This is called personal branding. People follow an actor’s page rather than any of his movie pages on social media. Likewise, when it comes to digital marketing, customers are most likely to hear from people instead of a logo or some machine/robot. Personal is always deep. People like to follow human beings; they like to listen and learn to follow. They can easily co-relate with humans. But not with a machine or logo.

A personal brand is how you promote yourself. If you are good at something and if you have not shown this to others what is the use of it?? Some else will grab the opportunity and creates a brand or become famous. Let the people know who you are and what are your skills. Market your skills.

Having skills is more important than degrees. Once you create a brand, you will be your brand ambassador for the company you run. Though Nobody invests in a personal brand and a personal brand cannot be sold, it contributes more towards your success. With your brand name, you can create one more brand and attract people who are already influenced by your brand. This is how a movie gets the audience. If the actor has a name/fame, all his movies grab attention, without any advertisements, and also he gets new projects easily.

Evolution of personal brand (Mass trust)

Let’s see, how to build a personal brand in your niche?

Learn: An artist won’t become famous in one night. He or she learns particular skills and practices them to build a brand. So, always learn new skills and practice them.

Work: After learning theory, we have to apply it practically. Practical knowledge is very important in any field. This helps to build confidence and upgrade our skills.

Blog: Keep writing about your skills and their implementation. Also, share your success and failures. Your experience helps others to learn from it. Meanwhile, when you write you can understand it better (Which is a known fact from school days). All this helps to build a brand.

Consult: Start consulting proactively before start working for others who can make use of your skills. This will be one on one. It helps to build good business relationships and trust.

Mentor: Mentoring is like consulting or teaching a group of people who want to become like you. We learn more in-depth when we start mentoring/teaching.

Start-up: Once you are ready with the above modules it’s time to start your product or services with all the skills learned and experience gained.

This is how you build your personal brand from your niche.

Photo by Andrea Piacquadio from Pexels

Hope you have enjoyed reading the article. Hope this valuable information/tips for successful marketing helps you to become a better and more successful marketer soon and would give you a career raise.

Please share your view or opinion on this article. It would help me to learn more and more. Thank you.❤

Read more related to Digital marketing by industry experts:

Learn Digital marketing from one of the top and best digital marketers: DigitalDeepak.com

How Marketing Can Help You Live a Better Life

Here are a few interesting and useful links:

https://www.merrymoppetsguild.com/blog/why-steam-education

A BEGINNERS GUIDE TO BUYING YOUR FIRST VIOLIN – GlissandoGlove

https://speakenglishwithsam.com/how-to-learn-english-with-web-series/

 

Comments

I’ve been waiting for you to post again.

Reply

My coder is trying to convince me to move to .net from PHP. I have always disliked the idea because of the expenses. But he’s tryiong none the less. I’ve been using WordPress on various websites for about a year and am anxious about switching to another platform. I have heard good things about blogengine.net. Is there a way I can import all my wordpress content into it? Any kind of help would be greatly appreciated!

Reply

I really like your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz reply as I’m looking to create my own blog and would like to know where u got this from. thanks a lot

Reply

Thanks. Yes I created this blog myself .

Reply

Excellent post. I was checking continuously this blog and I’m impressed! Very helpful info specifically the last part 🙂 I care for such information a lot. I was looking for this particular info for a very long time. Thank you and best of luck.

Reply

Heya i am for the first time here. I came across this board and I find It really useful & it helped me out a lot. I hope to give something back and help others like you aided me.

Reply

You completed several good points there. I did a search on the matter and found the majority of folks will agree with your blog.

Reply

Good information. Lucky me I found your website by chance (stumbleupon). I’ve bookmarked it for later!

Reply

Way cool! Some very valid points! I appreciate you writing this write-up plus the rest of the website is also very good.

Reply

Your style is so unique in comparison to other people I’ve read stuff from. Many thanks for posting when you’ve got the opportunity, Guess I will just book mark this page.

Reply

Everything is very open with a really clear description of the issues. It was truly informative. Your website is very useful. Thank you for sharing!

Reply

Good day! I could have sworn Iíve visited this website before but after going through some of the articles I realized itís new to me. Nonetheless, Iím certainly pleased I stumbled upon it and Iíll be book-marking it and checking back frequently!

Reply

Excellent site you have got here.. Itís difficult to find high-quality writing like yours nowadays. I honestly appreciate people like you! Take care!!

Reply

There’s certainly a great deal to learn about this issue. I like all of the points you made.

Reply

Pretty! This has been an incredibly wonderful article. Thank you for providing these details.

Reply

Having read this I believed it was extremely enlightening. I appreciate you spending some time and effort to put this article together. I once again find myself personally spending a lot of time both reading and commenting. But so what, it was still worth it!

Reply

Oh my goodness! Amazing article dude! Thanks, However I am experiencing troubles with your RSS. I donít understand the reason why I am unable to join it. Is there anybody getting identical RSS issues? Anyone that knows the answer can you kindly respond? Thanks!!

Reply

You made some good points there. I looked on the web to learn more about the issue and found most people will go along with your views on this website.

Reply

Hi, I do believe this is a great site. I stumbledupon it 😉 I am going to return once again since i have saved as a favorite it. Money and freedom is the best way to change, may you be rich and continue to guide other people.

Reply

Top ,.. top top … post! Keep the good work on !

Reply

This page really has all of the information and facts I wanted about this subject and didnít know who to ask.

Reply

Everyone loves it when folks come together and share ideas. Great website, stick with it!

Reply

Excellent post. I absolutely appreciate this website. Keep writing!

Reply

Greetings! Very helpful advice in this particular article! It is the little changes that make the biggest changes. Thanks for sharing!

Reply

Spot on with this write-up, I truly believe that this amazing site needs far more attention. Iíll probably be returning to see more, thanks for the information!

Reply

I need to to thank you for this good read!! I definitely loved every bit of it. I’ve got you book-marked to look at new things you postÖ

Reply

Greetings! Very useful advice within this article! It’s the little changes which will make the biggest changes. Thanks a lot for sharing!

Reply

Greetings! Very helpful advice within this post! It is the little changes that make the largest changes. Thanks for sharing!

Reply

I was pretty pleased to discover this great site. I want to to thank you for your time for this fantastic read!! I definitely really liked every part of it and I have you book-marked to look at new information in your site.

Reply

This is the perfect website for everyone who hopes to understand this topic. You understand a whole lot its almost hard to argue with you (not that I really will need toÖHaHa). You certainly put a new spin on a subject which has been written about for years. Excellent stuff, just wonderful!

Reply

I wanted to thank you for this good read!! I definitely loved every little bit of it. I have got you saved as a favorite to look at new stuff you postÖ

Reply

Hello! I just wish to give you a big thumbs up for your excellent info you have here on this post. I am coming back to your site for more soon.

Reply

Great post! We will be linking to this great post on our website. Keep up the great writing.

Reply

This is a topic that is close to my heart… Cheers! Where are your contact details though?

Reply

Great blog you’ve got here.. Itís hard to find quality writing like yours these days. I really appreciate individuals like you! Take care!!

Reply

I really love your blog.. Pleasant colors & theme. Did you build this web site yourself? Please reply back as Iím trying to create my own site and would like to find out where you got this from or what the theme is called. Many thanks!

Reply

After looking at a number of the articles on your web site, I honestly appreciate your way of writing a blog. I book-marked it to my bookmark website list and will be checking back soon. Take a look at my web site too and tell me your opinion.

Reply

Having read this I believed it was rather enlightening. I appreciate you finding the time and effort to put this content together. I once again find myself personally spending way too much time both reading and leaving comments. But so what, it was still worthwhile!

Reply

Your style is unique compared to other people I’ve read stuff from. Thank you for posting when you’ve got the opportunity, Guess I will just bookmark this web site.

Reply

After checking out a handful of the articles on your blog, I seriously like your technique of blogging. I book-marked it to my bookmark website list and will be checking back in the near future. Please visit my web site too and let me know your opinion.

Reply

Greetings! Very useful advice within this post! It’s the little changes which will make the largest changes. Thanks for sharing!

Reply

I blog quite often and I really appreciate your information. This article has really peaked my interest. I am going to bookmark your blog and keep checking for new information about once a week. I opted in for your Feed too.

Reply

Hello, I do believe your website could be having web browser compatibility issues. Whenever I look at your site in Safari, it looks fine however, when opening in Internet Explorer, it’s got some overlapping issues. I simply wanted to provide you with a quick heads up! Aside from that, excellent blog!

Reply

This is the perfect web site for anybody who hopes to find out about this topic. You know so much its almost tough to argue with you (not that I actually would want toÖHaHa). You definitely put a brand new spin on a subject that’s been written about for ages. Excellent stuff, just great!

Reply

You should be a part of a contest for one of the greatest sites online. I’m going to recommend this site!

Reply

Aw, this was a very good post. Taking the time and actual effort to create a good articleÖ but what can I sayÖ I procrastinate a whole lot and don’t seem to get anything done.

Reply

Excellent post! We will be linking to this great article on our site. Keep up the good writing.

Reply

Iím amazed, I have to admit. Rarely do I encounter a blog thatís equally educative and amusing, and without a doubt, you have hit the nail on the head. The problem is something which too few folks are speaking intelligently about. Now i’m very happy I came across this during my hunt for something relating to this.

Reply

I blog quite often and I seriously thank you for your information. This great article has really peaked my interest. I will take a note of your website and keep checking for new information about once per week. I opted in for your RSS feed as well.

Reply

Greetings! Very helpful advice within this post! It’s the little changes that produce the most important changes. Many thanks for sharing!

Reply

This is a topic that’s close to my heart… Cheers! Where are your contact details though?

Reply

That is a very good tip especially to those new to the blogosphere. Short but very precise infoÖ Thank you for sharing this one. A must read article!

Reply

I used to be able to find good advice from your articles.

Reply

Everything is very open with a clear explanation of the issues. It was really informative. Your website is very helpful. Many thanks for sharing!

Reply

I need to to thank you for this good read!! I absolutely loved every bit of it. I have you book marked to look at new stuff you postÖ

Reply

I really like reading through a post that will make people think. Also, thank you for allowing for me to comment!

Reply

I really like it when individuals come together and share views. Great website, keep it up!

Reply

Hello there! I just wish to offer you a huge thumbs up for the excellent information you’ve got here on this post. I am coming back to your site for more soon.

Reply

I would like to thank you for the efforts you have put in penning this site. I really hope to see the same high-grade blog posts by you in the future as well. In fact, your creative writing abilities has encouraged me to get my own, personal blog now 😉

Reply

Can I simply say what a comfort to discover an individual who truly understands what they are talking about on the web. You definitely understand how to bring a problem to light and make it important. More people should check this out and understand this side of your story. I was surprised that you are not more popular because you surely possess the gift.

Reply

Itís difficult to find educated people about this subject, however, you sound like you know what youíre talking about! Thanks

Reply

You’re so cool! I don’t suppose I have read something like this before. So great to find someone with unique thoughts on this issue. Really.. thanks for starting this up. This website is something that is required on the internet, someone with a little originality!

Reply

Itís hard to find knowledgeable people on this subject, however, you seem like you know what youíre talking about! Thanks

Reply

This excellent website certainly has all of the information and facts I needed about this subject and didnít know who to ask.

Reply

I love it when people get together and share thoughts. Great site, continue the good work!

Reply

Leave a Reply

Your email address will not be published. Required fields are marked *